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About Our Company
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Newman Marketing Research has been retained to provide qualitative marketing research for a large number of multinational and Fortune 500 corporations, yet is very capable of understanding and meeting the needs of small to midsize companies as well.
Our industry experience includes categories such as: consumer products, media & entertainment, airline travel, automotive, advanced technology, computer software, |
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healthcare, pharmaceuticals, website design, luxury products, politics, transportation, industrial products, food products, soft-drinks, pet food, professional sports, education, advertising, retailing, and legal.
Targeted populations have been assessed including age groups ranging from the youth market to the senior market. | ||
About Our President
Felicia M. Newman, principal of Newman Marketing Research, has over 20 years of marketing research experience. Ms. Newman has worked in both private industry and academia. As a professionally trained moderator, she has conducted hundreds of focus groups and in-depth interviews on a wide range of topics throughout the United States. In addition to Ms. Newman's work as a focus group moderator, she is also an instructor for qualitative and quantitative interviewer training sessions. Ms. Newman is currently a member of the marketing faculty, and is a marketing professor, at Villanova University.
Ms. Newman obtained her BS in Marketing from Villanova University and her MBA in Marketing from Drexel University. She also attended RIVA Marketing Institute in Maryland for advanced levels of focus group moderator training. Ms. Newman is also a member of the American Marketing Association and the Qualitative Research Consultants Association (“QRCA”).
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