Newman Marketing Research Moderator Guides Page

Providing a complete line of qualitative marketing research and experienced focus group moderators. Newman Marketing Research - marketing research, focus groups, and focus group moderators.

Newman Marketing Research - marketing research, focus groups, and focus group moderators.

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Moderator guides

Depending on the needs of the clients, NMR can provide a detailed moderator guide or a brief outline guide. Whether in outline or detailed form, guides created by NMR always reflect the specific objectives of the project. “Nice to Know” questions are always avoided. Instead NMR asks questions that focus on the purpose of the research.

In additions to moderator guides that meet the objective of the research, NMR also uses many innovative techniques in their question development. Some of the questioning styles used by NMR include:

Visual and Auditory Interventions
Paper and Pencil Tasks
Process Interventions
“What if” scenarios
Personifications
Associations
Collage
Secret Pooling
Sub-Group Tasks on a Whole Groups Setting

Along with the traditional forms of questions in qualitative research, NMR also employs specialized qualitative techniques such as:

Laddering
Hierarchical Vales Map
Photo Sort