Newman Marketing Research Resume Page

Providing a complete line of qualitative marketing research and experienced focus group moderators. Newman Marketing Research - marketing research, focus groups, and focus group moderators.

Newman Marketing Research - marketing research, focus groups, and focus group moderators.

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FELICIA M. NEWMAN

11 Stoney Brook Blvd.						Tel. (610) 325-4337
Newtown Square, Pennsylvania 19073						Fax (610) 325-4338

EXPERIENCE:

Newman Marketing Research1994 - Present

Ms. Newman specializes in qualitative research for a variety of clients. Qualitative
experience includes the following:

Focus Group Moderating
Focus Group Summaries and Reports
Recruiting for Focus Groups
Feasibility Studies regarding New Products
In-Depth Interviewing

         Representative studies include consumer and industrial products, publications,
         broadcast, media, political candidates and academic products.

Philadelphia College of Textiles and Science/West Chester University1991 - 1994

         Undergraduate courses taught include the following:

Introduction to Marketing
Marketing Research
Intermediate Advertising
Organizational Behavior

        Consistently rated among the highest undergraduate instructors.

Genesis Home Medical Care, Inc.1987 - 1990

         As Marketing Director, responsibilities included the design and production of
         informational marketing material including introductory brochures and quarterly
         newsletter for patients. Developed patient service program and marketing research
         surveys probing patient satisfaction and future needs.

Chilton Company1984 - 1987

         As Circulation Manager, responsibilities included the development of promotional
         material for three industrial publications (circulation in excess of 200,000) from
         inception to execution. Created advertising copy for all mail promotions. Other
         responsibilities included:

Design of sales presentation promotional materials
Creation and implementation of annual marketing plan
Preparation of implementation of fiscal budgets
Negotiation of mailing list rentals
Oral and written semi-monthly presentation to Executive Committee

EDUCATION:

Drexel University, Master of Business Administration, Marketing Concentration

1983
Villanova University, Bachelor of Science, Marketing

1980