Industry Experience That Crosses Borders
As a moderator with 20+ years of cutting-edge marketing research experience, I’ve worked with some of the world’s largest multinational and Fortune 500 companies. From leading global pharma to established companies in the industries listed below, I’ve conducted 1000’s of focus groups throughout North America, Europe and Asia, connecting with consumers ages 10 to 80. I know how to get the most honest research information to guide your most important business decisions.
Click PLAY above to watch a brief video and find out more about what my experience has taught me are keys to successful approach to qualitative research.
My Memberships & Professional Affiliations
Expertise & Experience
Education & Formal Training
I obtained my BS in Marketing from Villanova University and an MBA in Marketing from Drexel University. I also attended RIVA Marketing Institute in Maryland for advanced levels of focus group moderator training. I am also a member of the American Marketing Association and the Qualitative Research Consultants Association (“QRCA”). In addition to my work as a focus group moderator, I’m also an instructor for qualitative and quantitative interviewer training sessions, and have served as an adjunct marketing professor at Villanova University.
What Clients Say
“Felicia has conducted several research projects for our financial services company. We seek her out for our research needs because of her ability to relate to our customers, to make even complex questions understandable and simple, and to be flexible. We require a facilitator who advises us, but who is also able to take feedback as the interviews progress and adapt as we gather new insights and knowledge from the research. Felicia is the consummate professional she has been faced with some difficult interview sessions, which she’s handled beautifully. She immerses herself in our business and product concepts, and is able to speak very knowledgably about the topics we are testing with our consumers. I highly recommend Felicia, especially in cases when a company needs to test complex or specialized topics with an audience.”~ Senior Product Manager at a Financial Services Company
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